About Us

Who are we?

The people behind the organisation

The two principle partners within Summit 14, Morby Associates are David Morby and Alison Jane Morby MBE. Together they have over 55 years of experience in various fields and at the most senior levels within the sport, physical activity and active leisure world.

David Morby

After spending 10 years in the Army, David studied Social Science at the University of Bradford. From there, he started a career in Sports Development with a real interest in how sport can make a significant contribution to the wider social agenda. In addition to working at the highest level in a professional capacity, David has held many voluntary Trustee and Director roles and has been instrumental in the setting up of a number of charities – including one offering sports counselling to young offenders. He has also been heavily involved with The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), occupying the position of National President in 2009. David continues to hold a number of associated trusteeships and is a Fellow of the Institute of Leadership and Management (ILM) and a Chartered Fellow of the aforementioned CIMSPA.

As well as being involved in a variety of bespoke projects over the years, both David and Alison were invited to work in the former East Germany on a range of youth projects as part of the reunification process following the fall of communism. David is a keen sportsman with a real passion for the outdoors.

Alison Morby

After graduating from Chester College with a degree in PE and Biology, Alison studied management at the North London Business School. In 1984 she commenced her career in sports development with a keen interest in the relationship between physical activity and health gain. She continues to work closely with organisations such as the British Heart Foundation (BHF) today.

Alison has a wealth of experience in working with target populations, in particular older people. Alongside this, Alison holds extensive experience in motivational interviewing and strategy development.

In 2011, Alison’s unwavering dedication to her field was recognised by Buckingham Palace when she became the proud recipient of an MBE for her services to public health.

Summit 14